So maybe you know this, or maybe you don’t – but I moved to a new town within the Twin Cities metro area, and at the same time, bought a new smartphone (my first smartphone!). Almost instantly I began using fun new texting features, and downloaded the social networking app, Foursquare.
I fear that I’m now addicted!
If you aren’t familiar yet, Foursquare is a social networking service where a person can “check in” to places they frequent. You can earn points for checking in to places for the first time, earn more points if you check in with a Foursquare friend, and also become “mayor” of a place if you are the person to check in the most times! You can leave “tips” for other folks for when they visit the location you’ve checked in, and also see where your friends are checking in. You can even link it with your Facebook and Twitter accounts, so that all of your friends there can see where you frequent. Maybe they’ll want to join you!
For me, Foursquare’s been a fun little app that lets me explore new places in a city I’m still getting to know.
Of course, there are some downsides. Aside from the addictive quality, and maybe the all-too-easy competition that can happen between Foursquare friends (you can be the first of your friends to check in somewhere for more points, and you can oust your friends’ “mayorships”!), you may give up a bit of privacy when you share publicly where you are checking in. Don’t put your home address as a place on Foursquare to check in, and don’t tell your sweetheart you’re going to get groceries and then check in to the nearest pub!
If you wish, you can follow me on Foursquare! Right now you can see that I like to go to parks with my dog and drink a lot of coffee! If you become a friend, maybe we’ll check in at the same venue sometime!
(Scott discretely checks his phone to see if he’s now #2 on his friends’ leaderboard..)Read More or Comment
I really like the messages that Gary Vaynerchuk puts out on The Daily. This one especially got me thinking! While I’m still not a smart phone user, the message is very clear, that web sites and online marketing need to accommodate the wave of smart phone mobile users. Watch the video below, and then click the Read More button for my tips on your mobile strategy for 2012!
So, what can you do NOW to develop a mobile strategy for your website?
CLICK THE READ MORE BUTTON BELOW